First annual report

The Bertelsmann Stiftung presents its first activities report at a press conference held at Düsseldorf's Industry Club on June 22, 1982. Following an initial two- to three-year publication cycle, the activities report begins appearing once a year in 1990, providing an overview of the foundation's increasing project work.

Study: "Youth and Media"

The study "Youth and Media" provides a multifaceted picture of how contemporary teenagers and young adults relate to mass media. The young generation exhibits a sophisticated and individualized response to television, radio, records and cassette tapes, books, newspapers and movies. The study not only provides information about the extent and structure of media use but also answers questions about the functions and images of various media. It confirms that media play a central role in the daily lives of the younger generation, particularly in their free time.